"What headline would be most/least like to see about this organization?"
This creative-stretch question comes from Governance as Leadership: Reframing the Work of Nonprofit Boards. It's one of Chait, Ryan and Taylor's catalytic questions, designed to invite generative and strategic thinking.
It also can provide a different kind of framing for a vision discussion ("What would we like a headline about our work to be?") as well as a thread for conversation about strategy, specifically, about the risks that come along with a broad reach for community impact.
There is some overlap between this question and perhaps one or three of the others in this series. Some boards will take this creative approach to thinking about success and risks and run with it. Others may appreciate thinking about common topics in a different way. Whatever the situation, this question is one I keep nearby as I work with boards. You may want to do the same.
Other links in this series:
Sunday - Question Week: 100-percent vision success
Monday - Question Week: Without resource constraints
Tuesday - Question Week: Accountable to whom?
Wednesday - Question Week: No good answers
Thursday - Question Week: Our leadership exemplified