Do organizational values really make a difference? Don't they just take up place on the office wall - or board handbook - gathering literal or metaphorical dust? Is it actually possible to live our organizational values?
I'm a rabid fan - and regular customer - of the Virginia-based Goulet Pen Company, so anything from the company catches my attention. This little jewel, which popped up in my Google+ feed this afternoon, was no exception.
Customer Me enjoyed seeing faces of the people who leave handwritten messages (and baby Tootsie Pops!) in my orders. Nonprofit Consultant Me gravitated toward something else: the way in which the Goulet values are not only clearly articulated but a driving force for the people who work there.
Watch the Goulet video. Take note of the organization's seven core values. Listen to the employees' vivid descriptions of how those values drive customer service, their commitment to the company and their jobs, and their commitment to their teammates. Contemplate the underlying message of what they share and what it must be like to be members of the Goulet team.
Now imagine that same kind of living, breathing translation of values in a nonprofit setting. Imagine board members describing your organization's impact in similarly vivid ways. Imagine them explaining how those values inform every decision they make. Imagine them expressing their individual commitments - to you and to their work - in similarly passionate ways.
If we turned on a video camera and asked your board members to describe the role of organizational values in their work with you, what would they say? Would they be able to make the same kinds of explicit connections to their governance responsibilities? Could they couple their individual service motivations and leadership accomplishments with these foundational principles?
What can you do - today - to make your nonprofit's values as real and relevant to your governing body as possible?