In this session, audience members participated in a multi-part activity focused on how their boards can engage others more effectively. The following notes represent ideas shared during the workshop.
Their boards' peer groups
I asked them to identify their board members' natural peer groups. They listed these connections:
- The University of Wyoming (there was a strong Laramie contingent in the room)
- Businesses large and small
- Other nonprofits
- Service clubs (e.g., Lions, Rotary, Soroptomist)
- Media members
- Communities outside of the organization's home office (statewide nonprofits - not uncommon in Wyoming - relying upon board members to reach out in their communities)
- Individuals with connections to policymakers - local, state, county, federal
- Communities of faith
- Individuals with connections to Wyoming's energy industry
- Educators (connections, expertise related to the organization's mission area)
- Mental health substance abuse providers (mission area)
- Individuals with connections to state and other government agencies
- A fifth-generation Wyomingite (deep community connections and, in this specific case, also related to the organization's mission area)
We talked about potential benefits of boards embracing their community engagement responsibilities. Here are the highlights of that conversation:
- Greater awareness of (and ultimately participation in) fundraising activities
- Increased positive perception of the organization (and greater awareness of its full range of programs)
- Increased perceived success (board enthusiasm for their work and your organization not only is contagious, it creates your organization as strong and successful)
- Increased participation/numbers of clients, leading to increased grant funding
- Better quality brainstorming and resulting decisions (because board members are not only out there talking, they're also listening and bringing that information back to the boardroom)
- Deepened board member commitment (because this is motivating work)
- Greater cohesion and enthusiasm that also impacts staff
- More effective feedback
Groups to engage
Next, they identified groups that their boards could engage, or engage more fully:
- Other nonprofits (to build positive relationships and opportunities for collaboration)
- Other boards of directors (offered as part of the contributor's mission work, but also opportunities for boards of other groups to compare notes, collaborate, etc.)
- Local businesses (to build awareness and support for mission, identify potential donors)
- Schools (mission-area, to help identify potential service recipients, provide input on programs)
- Representatives of the legal system (educate judges and others about the specific needs, challenges, etc., that the contributor's organization faces)
Their next steps
We were racing the clock by this time, so this last list is short. That's sad, because the group was hitting its stride and beginning to see the potential of having their boards embrace this work. I'm hoping that a few of the participants will be willing to offer additional ideas that they either didn't have time to voice or that came to mind after we ended the workshop, via a comment on this post.
- Put "public awareness" on every board meeting agenda (If you're a regular reader, you know how much I loved hearing that one. This, my friends, is an essential responsibility of governance.)
- Identify and recruit mentors (community members who are unable to serve on the board [at the moment, at least] but who have expertise that can help the board govern more effectively)
- Identify their spheres of influence and discuss as a group (Who do they know? Who could they engage, in what ways, in the work of our nonprofit?)
Potentially useful links
I promised to share several links with the group.
First, here is a link to Carlo Cuesta's fantastic "60-Second Strategy" video on "Flipping Your Mission." One of those "I'll do it differently" takeaways for this presenter: this video will be shared earlier the next time I do a similar workshop.
Second, this link will take you to my bookmarks that address the boundary-spanning role of the nonprofit board.
Third is a link to the Prezi I created for this workshop.
Finally, I've uploaded the handout I created to accompany that workshop. Click here to access that set of slides.