Reaching across personal and professional networks to share our organization's vision and mission is one of the most critical - and most often ignored - responsibilities of a nonprofit board member.
This boundary-spanning role is one of the most unique contributions that individual members and the board as a whole can make. They have credibility in their respective circles of influence that paid staff simply cannot replicate.
I discuss this two-way process (listening is the other side of the equation) in a podcast I'd like to share with readers of this blog. It's uploaded to my Posterous account, which handles audio files more elegantly. Click on the link below to access that entry and listen to the session.