Thursday, January 22, 2009

Making your message matter

The Chronicle of Philanthropy hosted a chat yesterday on another topic that should be of importance to our community nonprofits, Making Your Message Matter.

While the day-to-day implementation for most of our nonprofits ultimately lies in the hands of our capable staff, board members must always keep in mind both the larger need for the organization to make its case as effectively as possible to its key stakeholder groups (including policymakers) and our own role as community ambassadors, particularly within our individual circles of influence.

I'd encourage you to visit this chat and use it as an opportunity to foster discussion about your organization's outreach efforts. I'd also encourage you to use it as a jumping off point for discussion about your board's role in that effort.

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