Tuesday, August 28, 2007


Communication is the primary way a nonprofit perpetuates its mission and educates its constituents. It’s the vehicle by which members of the nonprofit conduct its business.

What we communicate, directly and indirectly, tells a lot about the value our organization places on leadership and how it identifies its leaders. This is particularly important when communicating with internal audiences. Freely sharing information helps equip people across the organization to make informed choices and take more active roles. Sharing stories helps to create common understandings and a joint commitment to mission.

Communication with external audiences advances our mission, with the potential to attract and sustain resources of all types: volunteer, financial, and policy. Communicating clearly, honestly, regularly with external audiences also creates opportunities to attract leaders to your mission and to your organization. Can community and volunteer leaders see themselves not only supporting your mission but also joining your effort to advance it? Can they see themselves in the vivid portrait of the future that you have painted?

Creating the palette from which it is painted is a joint effort, led by a nonprofit’s board. What kind of masterpiece are you creating for your community?

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